Frito-Lay to Begin Labeling Gluten-Free Products

Last month, Portland, Oregon mayor Sam Adams declared May 16th to be Portland's “Gluten-Free Beer Day”, falling within what has come to be considered Celiac Awareness Month by many celiac organizations. The declaration seems to be borne of equal parts enthusiasm for Portland brewing culture, and concern for celiac disease awareness. A number of gluten-free brewers attended the official ceremony at Portland City Hall, including Omission Beer, Deschutes Brewery and Harvester Brewing.

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Sam Adams (of no relation to Samuel Adam's Beer, ironically) gave a statement that was not unlike a public service announcement. He cited common celiac disease statistics and facts: 1 in 133 Americans have celiac disease, more than 95% of celiacs are undiagnosed or misdiagnosed, gluten-free diet is the only treatment for the disease, etc. He went on to reason that since Portland is home to over 50 craft breweries, many of which already produce gluten-free beer, Portland should have an official day to spread celiac disease awareness among breweries and beer-drinkers.

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