Jump to content
This site uses cookies. Continued use is acceptance of our Terms of Use and Privacy Policy. More Info... ×
  • Welcome to Celiac.com!

    You have found your celiac tribe! Join us and ask questions in our forum, share your story, and connect with others.




  • Celiac.com Sponsor (A1):



    Celiac.com Sponsor (A1-M):


  • Get Celiac.com Updates:
    Support Our Content
    eNewsletter
    Donate
  • Record is Archived

    This article is now archived and is closed to further replies.

    Jefferson Adams
    Jefferson Adams

    As Other Grains Gain Ground, Wheat Has Never Been Less Popular

    Reviewed and edited by a celiac disease expert.
    As Other Grains Gain Ground, Wheat Has Never Been Less Popular - Popularity of whole grains soars, but wheat struggles to compete. Photo: CC--Neil Williamson
    Caption: Popularity of whole grains soars, but wheat struggles to compete. Photo: CC--Neil Williamson

    Celiac.com 10/18/2016 - Whole grains, including gluten-free grains, have never been more popular, but as their fortunes grow as a whole, that of wheat is diminishing.

    The whole grains category includes both gluten-free grains, such as quinoa and other ancient grains, and gluten grains, such as barley, rye and triticale, but wheat products have never been less popular, and continue their downward sales slide.

    Celiac.com Sponsor (A12):
    This year, 1,282 new products have registered for the Whole Grain Stamp so far, a pace set to meet or beat last year's record of 2,122 new products; up from 1,666 in 2014 and 1,622 in 2013, according to Cynthia Harriman, director of food and nutrition strategies at the Whole Grains Council. More than half of new products with the Whole Grain Stamp had a gluten-free first ingredient last year, an increase over 33% in 2007 to 2009, according to Harriman. However, even as scientists question the claimed benefits of gluten-free foods, such as weight loss, for people without celiac disease, many consumers are eating gluten-free foods "just for the variety," Harriman said.

    Either way, the market for gluten-free foods is set to approach $5 billion by 2021, up from $2.84 billion in 2014. Going forward, more of that market will go to gluten-free grains, lees to wheat.

    Flour used to be the main way consumers bought whole grains, but now consumers and manufacturers are embracing complete, minimally processed whole grains, which can improve product textures, flavors and health benefits.

    Sprouted grains are also receiving more attention and are expected to generate product sales of $250 million by 2018. Overall, 27% of consumers say they are eating more whole grains than they did six months ago, according to a recent survey.

    Read more at Open Original Shared Link.



    User Feedback

    Recommended Comments

    Guest Pippy

    Great to hear!!

    Link to comment
    Share on other sites


    Guest
    This is now closed for further comments

  • Get Celiac.com Updates:
    Support Celiac.com:
    Donate
  • About Me

    Jefferson Adams

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University. His articles, essays, poems, stories and book reviews have appeared in numerous magazines, journals, and websites, including North American Project, Antioch Review, Caliban, Mississippi Review, Slate, and more. He is the author of more than 2,500 articles on celiac disease. His university coursework includes studies in science, scientific methodology, biology, anatomy, physiology, medicine, logic, and advanced research. He previously devised health and medical content for Colgate, Dove, Pfizer, Sharecare, Walgreens, and more. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of numerous books, including "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

    >VIEW ALL ARTICLES BY JEFFERSON ADAMS

     


  • Celiac.com Sponsor (A17):
    Celiac.com Sponsor (A17):





    Celiac.com Sponsors (A17-M):




  • Related Articles

    Jefferson Adams
    Celiac.com 01/26/2016 - If the folks at the United Nations have their way, Americans and people around the world will soon be enjoying the health and nutritional benefits of the lowly pulse.
    For the unfamiliar, pulses are the dried, edible seeds of legume plants, which include things like pinto beans, kidney beans and navy beans; dry peas; lentils; and others. Throughout the year, the United Nations will be promoting 2016 as the International Year of Pulses.
    Pulses are already a well-known food staple outside of the developed world. On average, pulses make up nearly 75 percent of the average diet in developing countries. India is the world's largest producer and the largest consumer of pulses. Pakistan, Canada, Burma, Australia and the United States, in that order, are significant...


    Jefferson Adams
    Celiac.com 05/09/2016 - Exciting gluten-free news from Japan, where researchers say they have successfully sequenced the entire buckwheat genome. This is a big deal, because buckwheat flour offers certain advantages over numerous other gluten-free flours, especially in noodle making.
    Those familiar with buckwheat know that, despite its name, it contains no wheat or gluten, and is, in fact actually a kind of fruit. The sequencing of the buckwheat gene is exciting because it provides information necessary to develop new kinds of gluten-free noodles and other buckwheat-based foods that may be tastier and chewier than traditional gluten-free products.
    Yasuo Yasui of Kyoto University and colleagues have sequenced the full buckwheat genome for the first time, identifying genes which could...


  • Recent Activity

    1. - Kathleen JJ replied to Kathleen JJ's topic in Celiac Disease Pre-Diagnosis, Testing & Symptoms
      3

      Options - 7 year old boy - Helicobacter pylori and serology

    2. - StaciField replied to StaciField's topic in Related Issues & Disorders
      6

      My bone structure is disintegrating and I’m having to have my teeth removed

    3. - Kathleen JJ replied to Kathleen JJ's topic in Celiac Disease Pre-Diagnosis, Testing & Symptoms
      3

      Options - 7 year old boy - Helicobacter pylori and serology

    4. - cristiana replied to Kathleen JJ's topic in Celiac Disease Pre-Diagnosis, Testing & Symptoms
      3

      Options - 7 year old boy - Helicobacter pylori and serology

    5. - Kathleen JJ posted a topic in Celiac Disease Pre-Diagnosis, Testing & Symptoms
      3

      Options - 7 year old boy - Helicobacter pylori and serology


  • Celiac.com Sponsor (A19):



  • Member Statistics

    • Total Members
      126,054
    • Most Online (within 30 mins)
      7,748

    Donnellv
    Newest Member
    Donnellv
    Joined

  • Celiac.com Sponsor (A20):


  • Forum Statistics

    • Total Topics
      120.9k
    • Total Posts
      69.1k

  • Celiac.com Sponsor (A22):





  • Celiac.com Sponsor (A21):



  • Popular Now

    • Captain173
      10
    • jjiillee
      5
    • Kristina12
      7
    • StaciField
    • ShRa
      9
  • Popular Articles

    • Scott Adams
    • Scott Adams
    • Scott Adams
    • Scott Adams
    • Scott Adams
  • Upcoming Events

×
×
  • Create New...