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  • Scott Adams
    Scott Adams

    Big Wheat Wants You to Think a Gluten-Free Diet is Dangerous—Don't Buy It

    Reviewed and edited by a celiac disease expert.

    The wheat industry gave some money to some food scientists and a behavioral economist from the University of Nebraska–Lincoln to try to figure out "why gluten-free foods have become so popular among those who aren't medically required to avoid gluten." 

    Big Wheat Wants You to Think a Gluten-Free Diet is Dangerous—Don't Buy It - Image: CC PDM 1.0--USDAgov
    Caption: Image: CC PDM 1.0--USDAgov

    Celiac.com 01/14/2021 - It's no secret that most gluten-free food sales are for snack foods. It's also no secret that most gluten-free snacks are nutritionally inferior to comparable non-gluten-free snacks.

    It's also true that the majority of people who eat gluten-free diet are doing so for dietary, rather than medical reasons. But does that mean we need to be worried about the nutritional well-being of people who adopt a gluten-free diet for non-medical reasons? The folks who grow, market and sell wheat and wheat products want us to think so. 

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    The wheat industry gave some money to some food scientists and a behavioral economist from the University of Nebraska–Lincoln to try to figure out "why gluten-free foods have become so popular among those who aren't medically required to avoid gluten." 

    Their reasons for doing so are, of course, wholly altruistic, and their concern lies in the dietary health of people who might suffer poor nutrition by ditching wheat and eating gluten-free. "The gluten-free diet is a medical diet that's being adopted by people who don't really need it," said Kristina Arslain, who authored the paper as part of her master's thesis with the Department of Food Science and Technology at Nebraska. 

    The researchers note that 20% of non-celiacs surveyed said that they had tried a gluten-free diet. They also note that an estimated 25% of Americans follow a gluten-free diet. As fewer than one percent of Americans have celiac disease, and ~12% may have gluten sensitivity and/or gluten intolerance, the vast majority who give up wheat do so for non-medical reasons. 

    They claim they are looking to shed light on what attracts people to "fad diets," and they do present a few data points to suggest that, say, acne is a bigger motivator than weight loss. But, they give up the game early by making assumptions, and by feigning health concerns about people eating gluten-free for non-medical reasons. 

    The sentiment is echoed by Christopher Gustafson, an associate professor of agricultural economics who studies behavioral economics, who says that "One of the implications of going gluten-free is that you are probably going to end up with a diet that is less rich in whole grains. There's real public health and personal health reasons to be concerned about people voluntarily choosing the gluten-free diet when they don't have a diagnosed reason to do so."

    Most Americans Self-diagnose to Adopt Gluten-Free Diets

    So what? Most Americans do not follow a prescribed diet. They choose their diet based on myriad personal, cultural and economic factors, some solid and well reasoned, some capricious, some learned. This so called scientific paper looks a lot like concern trolling mixed with assumption and innuendo.

    People are eating less wheat, with many avoiding it all together. This is a problem for the people who grow and sell wheat, not necessarily for people avoiding it.

    Absent a medical reason to avoid gluten, anyone on a gluten-free diet is self diagnosing. Most people on a gluten-free diet self diagnose. So what? 

    We reject the idea that there are any extra health concerns associated with a nutritious, well-balanced gluten-free diet. This goes as much for people without celiac disease as for celiacs.

    Many processed gluten-free foods are less nutritious than their non-gluten-free counterparts, which are still not very nutritious themselves. No question, processed foods are not particularly nutritious, and processed gluten-free foods are slightly worse, maybe. 

    However, there's no good science to support the idea that a gluten-free diet is necessarily any less nutritious than a diet that contains gluten. It depends on the diet. It depends on the individual. It depends on the choices. 

    A Gluten-Free Diet Can be Perfectly Nutritious and Healthy, Whether You Need it or Not

    A diet rich in fresh fruits and vegetables, fiber, protein, and a moderate amount of fat is going to be healthier than a diet rich in processed foods. That's true for both a gluten-free diet, and a non-gluten-free diet. 

    The key is not the presence or absence of gluten. The key is the nutritional profile of the food choices. If the goal of the paper is to encourage non-celiacs eating gluten-free to pay close attention to making sure they are eating a well-balanced diet, then that's laudable.

    However, beyond that, it's impossible to claim the a gluten-free diet is risky for non-celiacs without claiming that it's risky for celiacs, which has not been proven. 

    And, conversely, you can't argue that it's possible for people with celiac disease to eat a nutritious, well-balanced gluten-free diet, without also admitting that it's possible for non-celiacs to do the same.

    There are myriad reasons why non-celiacs choose a gluten-free diet, and as many versions of what that diet can be as there are people. 

    There are just no good solid studies that support any "real public health and personal health reasons" to be concerned about people choosing the gluten-free diet, whether for medical or for non-medical reasons.

    I'm pretty sure any number of nutritionists, or even a fairly educated layperson, can design a nutritious, well-balanced gluten-free diet, and also a non-gluten-free diet.

    It may be a bit easier to eat unwholesome food of questionable nutritional value on a gluten-free diet, but it's not that much harder on a non-gluten-free diet. 

    The researchers pull back a bit by concluding that gluten-free bread-related products have improved in quality, and that people whose gluten-free and non-gluten-free diet includes more fruits and vegetables will very likely have better health outcomes than those who gravitate to cakes and cookies. Sure, a nutritious, well-balanced diet is important, gluten-free, or not.

    People are eating less wheat, with many avoiding it all together. Some people mistakenly assume that avoiding wheat and gluten will automatically make their diet more nutritious than eating wheat and gluten, which is not true. But it's also not true that eating gluten-free is automatically less nutritious than eating wheat and gluten. It really depends on the choices of each dieter, on how much of which foods they eat and many other factors.

    Absent real data on actual effects of a gluten-free diet, any concern "about people voluntarily choosing the gluten-free diet when they don't have a diagnosed reason to do so," is likely misplaced. That's especially true if the concern is funded by the wheat industry in the guise of thin, and largely empty studies, with equally empty conclusions, such as this one.

    There are legitimate reasons for some people eating gluten-free for non-medical reasons to take a look at their choice, and their reasons for making it. There are good reasons to check with a doctor or a nutritionist. But, this study isn't especially helpful.

    Let's translate: Cakes and cookies and processed foods are not especially nutritious, gluten-free or not. People who adopt a gluten-free diet, whether for medical or non-medical reasons, need to pay particular attention to nutrition, but so should people who don't eat gluten-free.

    If you eat a gluten-free diet, for any reason, or if you eat a non-gluten-diet, you will do well to focus on eating nutritious, well-balanced diet, that provides suitable amounts of fiber, along with fresh, whole fruits and vegetables.

    But certainly don't let a questionable study by the wheat industry scare you away from a gluten-free diet, if you decide that's the right diet for you. 

    Read more at Medicalexpress.com, and at news.unl.edu.

    Edited by Scott Adams



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    Guest Kelvin Smith

    Posted

    If non-celiac people are eating a gluten-free diet because they 1) are more carefully considering what food they eat and how it affects how they feel, and/or 2) are recognizing the relationship between diet and health, I think that's a very good thing, even if they aren't actually sensitive to gluten. So many people eat with no thought for its impact on the body. That said, there clearly are some who are doing it just because it's the latest thing that they think is going to solve all their problems. And then you get people like the patrons a waitress recently complained to us about, who made a big show of wanting their main course gluten-free, then ordered a regular gluten dessert. It makes the waitress suspicious of others who request gluten-free; my wife generally mentions that she's celiac, which usually alleviates the suspicions and gets more careful treatment.

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    Scott Adams

    Personally I don't think it's a waiter's job to "get suspicious" about orders. The restaurant should either be able to do gluten-free meals or not, and should simply provide a gluten-free order, or not--in which case they should explain exactly why they can't provide the gluten-free order.

    It should make zero difference if someone orders a gluten-free bagel, then orders a regular one, and eats them both--why should the gluten-free order EVER contain ANY gluten? There is no excuse, and I also don't buy the argument that those who are on half-assed gluten-free diets are somehow putting celiacs at risk. Only stupidity by those in the restaurant industry are putting us at risk, not the customers who eat there.

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    trents
    45 minutes ago, Guest Kelvin Smith said:

    If non-celiac people are eating a gluten-free diet because they 1) are more carefully considering what food they eat and how it affects how they feel, and/or 2) are recognizing the relationship between diet and health, I think that's a very good thing, even if they aren't actually sensitive to gluten. So many people eat with no thought for its impact on the body. That said, there clearly are some who are doing it just because it's the latest thing that they think is going to solve all their problems. And then you get people like the patrons a waitress recently complained to us about, who made a big show of wanting their main course gluten-free, then ordered a regular gluten dessert. It makes the waitress suspicious of others who request gluten-free; my wife generally mentions that she's celiac, which usually alleviates the suspicions and gets more careful treatment.

    If I mention to a waiter that I have celiac disease I seldom get a look of recognition. Because of marketing verbiage which has chosen terms like, "gluten intolerant" and "gluten allergy," the term "celiac" is still not familiar to most. I usually just say, "I need to avoid gluten. Can you help me make some wise choices?"

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    sc'Que?

    Just in the past 10 or so years, there are thousands more micro-distilleries and micro-breweries all over the North America. Why don't these farmers start growing more heirloom grains--both gluten-free and non--for culinary purposes, while rounding out their portfolios with the grains that brewers and distillers are currently needing more of: barley, rye and heirloom corn varieties?  

    This crying and moaning that things aren't like they were in 1957 is tiresome and counterproductive.   

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    Guest Dorrit Hoff

    Posted

    To those of us familiar with how exacting it can be to follow a gluten free diet, the Nebraska team's statement that 25% of Americans follow a gluten free diet is ridiculous.  Gluten reduced, maybe, but gluten free, no way.  The truth is probably that they are eating less carbs and calling it a gluten free diet.  And let's face it, North Americans have been eating way too many carbs in our diet for a long time.  What matters is what we are replacing those traditional carbs with -- fruits and veggies, or just other forms or carbs, such as gluten-free carbs.  For most of us, eating healthier means cutting nutritionally empty carbs, and adding veggies and fruits and whole grains.  l 

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    trents
    8 minutes ago, Guest Dorrit Hoff said:

    To those of us familiar with how exacting it can be to follow a gluten free diet, the Nebraska team's statement that 25% of Americans follow a gluten free diet is ridiculous.  Gluten reduced, maybe, but gluten free, no way.  The truth is probably that they are eating less carbs and calling it a gluten free diet.  And let's face it, North Americans have been eating way too many carbs in our diet for a long time.  What matters is what we are replacing those traditional carbs with -- fruits and veggies, or just other forms or carbs, such as gluten-free carbs.  For most of us, eating healthier means cutting nutritionally empty carbs, and adding veggies and fruits and whole grains.  l 

    Agree! Although I would point out that the article is addressing the eating habits of non celiacs for whom being totally gluten-free may not be relevant.

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    Scott Adams

    Over the years I've seen a concerted effort by the wheat industry to paint the gluten-free diet as less healthy than one that contains wheat, which is a fallacy. They do this by publishing "studies" they fund and the results seem to be designed to scare people back to wheat. It seems like a strange approach, but I guess they are just trying to protect their revenue stream. 

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    Guest Jon Hirsh

    Posted

    15 years ago I began experiencing symptoms of arthritis and inflammation throughout my body.  After 7 years of doctors visits, and explanations of "wearing out my body over a 50 year period playing sports", I switched to a gluten-free diet.

    I read a blog by Novak Djokovic, the tennis player, that said " since I went gluten free, my aches and pains went away and when I got injured, I was back on the court within a couple of days, instead of 4-5 weeks.

    Well, I told my wife I will try the diet and here are the results within 2 days:

    My sciatica in my back and down my left leg after 5 years of suffering went away-48 hours,

    My Achilles tear in my right foot (lasted 11 months) healed itself in this same 48 hour period.

    I was unable to straighten my back for 6 years.  I was 57 and I walked slumped over, as if I were in my nineties. Cured in the same 48 hours.

    Pain in my ankles, shoulder, hamstrings and elbow all went away.  Before Gluten-free, I gave up playing sports.  No Tennis, no squash, no golf, could not ride a bike.  Then, in 48 hours, my body was transformed into being a 20 year old again. I was able to go back to all of my sports activities and enjoying life again.

    Went back to my arthritis Doctors and they all said the same thing.  Gluten free works for some people, not everyone.

    I was not Celiac, however, Gluten intolerant.  My body's immune system shut down due to the gluten and it wasn't able to heal itself.  At 73 today, I have the energy for all of my activities and never going back.  Especially with Corona, I need my immune system working properly.

     

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    Guest Minerva

    Posted

    Something I don't see discussed anywhere: when one person in a family has a gluten free diet for medical reasons, it is very likely all in the same family follow the same diet because it is so much easier. Also close friends and and extended family make more gluten-free choices to be inclusive of their love one when eating out or having social gatherings. I would like to see data, what percent of the people not celiac do the gluten-free diet to be supportive of their celiac loved ones. I bet is a large percentage. For example, my family of 4, only 1 is celiac but there is almost no gluten in the house (inly the occasional take out pizza). 

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    Guest Minerva

    Posted

    On 1/18/2021 at 3:38 PM, trents said:

    If I mention to a waiter that I have celiac disease I seldom get a look of recognition. Because of marketing verbiage which has chosen terms like, "gluten intolerant" and "gluten allergy," the term "celiac" is still not familiar to most. I usually just say, "I need to avoid gluten. Can you help me make some wise choices?"

    I actually say we are allergic to wheat even though my family member is celiac. The word "allergy" is more understandable to restaurant staff than anything else. We have found out the hard way that using the word "gluten" will make some staff not listen to anything else you say because they are bias against the folks that use gluten-free diet to loose weight. 

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    Guest Minerva

    Posted

    On 1/18/2021 at 3:18 PM, Scott Adams said:

    Personally I don't think it's a waiter's job to "get suspicious" about orders. The restaurant should either be able to do gluten-free meals or not, and should simply provide a gluten-free order, or not--in which case they should explain exactly why they can't provide the gluten-free order.

    It should make zero difference if someone orders a gluten-free bagel, then orders a regular one, and eats them both--why should the gluten-free order EVER contain ANY gluten? There is no excuse, and I also don't buy the argument that those who are on half-assed gluten-free diets are somehow putting celiacs at risk. Only stupidity by those in the restaurant industry are putting us at risk, not the customers who eat there.

    You are so right. But the fad dieters have done us a big disservice at restaurants, made staff biased against the word "gluten". If you think about it, in most American restaurants that have a heavy use of wheat, it incurs extra costs to make a gluten-free meal. And while a celiac may go the extra mile and give a big tip or gladly pay an extra fee, a fad gluten-free dieter may not. Or at least the ones I know personally 🙂  

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    Guest Benjamin G

    Posted

    As a coeliac, I believe the growth in poor quality gluten free products is down to the 'faddy diet' individuals, and serves them more than true coeliacs and gluten intolerant people. It has lead, in the UK, to a rise of products labelled 'gluten free' that have not been formally tested for gluten (don't have to be tested, under law, to declare gluten-free), or that are over promoted on the basis of false health claims. We also have the issue that many coeliacs can not tolerate the 20ppm allowed levels, but non-coeliacs can, so the manufacturers are unlikely to up-their-game is making truly gluten free products with no measurable gluten. If you choose to be gluten free as a health choice, great, but the coeliac food market needs to be ring-fenced and protected from the wild west gold rush by shoddy manufacturers to cash in on the gluten free market.

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  • About Me

    Scott Adams

    Scott Adams was diagnosed with celiac disease in 1994, and, due to the nearly total lack of information available at that time, was forced to become an expert on the disease in order to recover. In 1995 he launched the site that later became Celiac.com to help as many people as possible with celiac disease get diagnosed so they can begin to live happy, healthy gluten-free lives.  He is co-author of the book Cereal Killers, and founder and publisher of the (formerly paper) newsletter Journal of Gluten Sensitivity. In 1998 he founded The Gluten-Free Mall which he sold in 2014. Celiac.com does not sell any products, and is 100% advertiser supported.


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