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    Jefferson Adams
    Jefferson Adams

    Cheerios Are Finally Going Gluten-Free

    Reviewed and edited by a celiac disease expert.
    Cheerios Are Finally Going Gluten-Free - Photo: Mike Mozart
    Caption: Photo: Mike Mozart

    Celiac.com 02/25/2015 - General Mills has announced that original Cheerios, Honey Nut Cheerios and three other Cheerios varieties will undergo formula changes, including a switch to gluten-free oats, and will be released as a gluten-free cereal.

    Photo: Mike MozartThe move by the food and cereal giant mirrors a similar recipe change that successfully boosted sales for its Chex brand, which has been gluten-free since 2010.

    Celiac.com Sponsor (A12):
    The company will likely begin selling gluten-free versions in July, says Jim Murphy, president of Big G Cereals, General Mills' ready-to-eat cereal division.

    Apparently, General Mills felt that that could no longer ignore the skyrocketing sales of gluten-free foods, and the slow decline of foods that contain gluten, including breakfast cereals.

    "People are actually walking away from cereal because they are avoiding gluten," says Murphy, a development that, at a time when cereal sales, including Cheerios, are already weak, the company can ill afford.

    Meanwhile, unit sales growth of food with a gluten-free claim on its packaging grew 10.6% in 2014 compared to the previous year, and gluten-free sales, especially among breakfast cereals are expected to continue double-digit growth through at least 2018.



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    Guest Molly

    Posted

    Finally! I've been waiting 25 years for cereals to get on the gluten free train!!

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    Guest Linda M

    Posted

    So happy to hear this news. Cheerios was a staple until I knew I had celiac.

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    Guest Jen

    I love that Chex are good and the price is decent. I always use coupons as well. I'm hoping Cheerios are decent priced.

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    Guest Ann

    Very glad to hear Cheerios is going gluten free! I will definitely be trying them.

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    Guest Diana T.

    Posted

    It's about time, when will the others get on board?

    I agree. There are so many cereals out there that should be gluten-free but aren't--Kellogg's Cornflakes, Cocoa Krispies, Cap'n Crunch, Quaker Oatmeal, Cocoa Puffs, Reese's Peanut Butter Puffs, just to name a few. It makes no sense that these aren't gluten-free since their main ingredient is corn or rice.

     

    Is the 'malt flavoring' or whatever that represents only a trace amount of the ingredients really that necessary? I doubt it. Add Fiber One bars to the list, too. It should be relatively easy to make them gluten-free or at least offer a gluten-free version.

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    Guest Christy

    Posted

    This article from www.glutenfreewatchdog.org may be of interest: Open Original Shared Link

    Here's an excerpt from the article-I've had two conversations with General Mills, including one with a VP of Research and Development. She confirmed that gluten-free Cheerios are made using “high-quality†regular oats. General Mills claims that wheat and barley grain are removed from their oat supply by a proprietary mechanical process developed by engineers at General Mills (General Mills has reported elsewhere that they are using a mechanical filter). She went on to say that General Mills did not take the decision to produce gluten-free Cheerios lightly and that the process to develop this cereal has taken four years.

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    Guest Mary Aloi

    Posted

    This is the best news yet!!! I love Honey Nut Cherrios and have not been able to eat them since I was diagnosed with celiac disease in 2005

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    Guest Benny

    Posted

    Now if they will make Life cereal gluten-free I will be happy.

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    Guest D Moran

    Posted

    Excellent news I used too love Cheerios

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    Guest Robin

    Posted

    YAY! This is great news for cereal lovers. Wishing that more brands will get with the program too. Now if I could find a good soft bread, that would be even better news.

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    Guest Bobbi

    Posted

    I hope they use different equipment for the gluten free Cheerios not the same equipment used for cereals with gluten. I have a feeling this change is for the people who choose to be gluten free and not those of us with celiac disease.

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    Guest T Manahan

    Posted

    So happy, loved honey nut cheerios and haven't been able to eat them for a very long time. Nice to have a variety of cereals to choose from.

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  • About Me

    Jefferson Adams

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University. His articles, essays, poems, stories and book reviews have appeared in numerous magazines, journals, and websites, including North American Project, Antioch Review, Caliban, Mississippi Review, Slate, and more. He is the author of more than 2,500 articles on celiac disease. His university coursework includes studies in science, scientific methodology, biology, anatomy, physiology, medicine, logic, and advanced research. He previously devised health and medical content for Colgate, Dove, Pfizer, Sharecare, Walgreens, and more. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of numerous books, including "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

    >VIEW ALL ARTICLES BY JEFFERSON ADAMS

     


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