General Mills Pulls Plug on Gluten-free Chex Oatmeal

It just seems that every "good" gluten-free product is canned due to low sales. Well if the product was advertised as much as the non gluten-free it might sell better. My husband loves oatmeal so when the gluten-free came out he was so happy as he truly had missed it. Shame.

I have never tried gluten-free Chex oatmeal, but I am excited for gluten-free Cheerios! Yum!

I tried the Chex gluten-free instant oatmeal and it was a bit too sweet for my tastes. Natures Path makes a better one, but it's a little more expensive. Bob's Red Mill Makes an excellent gluten-free oatmeal for the stove top.

I love Chess gluten free oatmeal, it's the only oatmeal I like I'm sad to see this go when this first came out I was very happy I found a great gluten free breakfast that doesn't hurt my tummy I'm sad now.

We are a family of 4; 3 of which are biopsy confirmed celiacs. My husband passed his genes to both kids.

That said, my home is 100% gluten free.

My family has absolutely no issues with plain old Quaker oats.

We consume it often enough that it would show up on tests if it caused issues. All 3 of their annual tests are repeatedly undetectable for gluten antibody. We test every year to primarily check kids' compliance with friends & social events. That said, we trust Quaker, and won't spent the extra $$ just because it's labeled gluten free.

Sad. I loved this. I just wished it was advertised better.

"People who don't LIKE Chex Oatmeal have NEVER TRIED Chex Oatmeal."

No, seriously... I had no idea this even existed! For me, two reasons:

1.) If it's not stocked in the gluten-free section of the store, then I'm not going to see it. (There's only so many hours in a day to devote to reading labels!)

2.) The local economy where I live has been crippling my ability to shop for groceries with any degree of regularity. Can't consider seeking out new products when I'm struggling to keep the brands I trust in my pantry.

Bottom line is advertising. Period. No advertising, no sales...ask Kellogs about their "unadvertised " Gluten-Free Rice Crispies, that they no longer make...

This is an example of poor marketing and poor product placement in stores. I loved this product, but sometimes had to really look for it in stores, as it would be put in the oddest places!!! It was also NEVER in the gluten free section of the store!!

It just seems that every "good" gluten-free product is canned due to low sales. Well if the product was advertised as much as the non gluten-free it might sell better. My husband loves oatmeal so when the gluten-free came out he was so happy as he truly had missed it. Shame.

I agree with you. In my area it is very difficult to find gluten-free items in the store. I love this gluten-free oatmeal, its so much better than the outrageously priced ones, but each time I go to the supermarket this item is in a DIFFERENT place. Never in the gluten-free section and not easy to see that it is gluten-free. I will totally miss it. I would run out and buy a huge supply but I bet the shelves are already empty of it. Sigh

I'd buy a case if I could, I love it so much. I buy it every time I go to the grocery store. I'm extremely disappointed that its being discontinued!

I'm not sad at all. In trying to do the best thing for my health (beyond just eating gluten-free because of celiac), I avoid brands like Chex that use preservatives and extra sugar, etc. Whenever possible, I opt for brands that are non-GMO and organic, in addition to being certified Gluten-free. Any Chex product would be something I only eat in a pinch when I couldn't get something better.