01/05/2022 - Gluten-free shoppers in numerous countries have struggled to keep their favorite products on the table, and even successful shopping has meant higher prices over the past six months, according to new research.
Nearly ninety percent of almost two-thousand gluten-free shoppers surveyed by Coeliac UK reported fewer gluten-free foods available in the past six months. Even more of those respondents reported price increases on on the majority of gluten-free products.
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There are several reasons for this, including stockpiling, inflation, labor shortages, and supply chain disruptions. Helen North, director of fundraising and commercial services for Coeliac UK, called on supermarket chains “to ensure they keep prioritizing product ranges and aisle space for what is a sustainably growing market”.
Citing labor costs as a major driver of rising prices, Nurture Brands MD Adam Draper said, “The whole supply chain and manufacturing process require much greater supervision, and this means it is generally more expensive. So, where labor costs are increasing, allergen-free products suffer a higher degree of inflation.”
Indeed, analysis by The Grocer earlier this year found prices for free-from ambient bakery, for instance, rose nearly five percent per kilo in the year ending 18 April, with average prices for branded products up nearly 6 percent, according to Kantar.
Meanwhile, Brits spent nearly an extra £500 million in the free-from aisle over the past year, as they stockpiled staples such as pasta, according to data by Kantar.
Just one small are where gluten-free brands are facing commodity pressure is in the form of rising prices for rice flour, which climbed sharply due to supply difficulties this year, according to Mintec.
With higher prices and greater scarcity on the horizon, many grocers and celiac advocates are asking people without celiac disease to please hold off buying gluten-free products so that people with celiac disease can get the food they need to treat their medical condition.
Have you experienced higher prices and/or scarcities when shopping for gluten-free products? Share your experience below.
Read more in The Grocer
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