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  • About Me

    Jefferson Adams

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University. His articles, essays, poems, stories and book reviews have appeared in numerous magazines, journals, and websites, including North American Project, Antioch Review, Caliban, Mississippi Review, Slate, and more. He is the author of more than 2,500 articles on celiac disease. His university coursework includes studies in science, scientific methodology, biology, anatomy, physiology, medicine, logic, and advanced research. He previously devised health and medical content for Colgate, Dove, Pfizer, Sharecare, Walgreens, and more. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of numerous books, including "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

    >VIEW ALL ARTICLES BY JEFFERSON ADAMS

     


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  • Related Articles

    Jefferson Adams
    Gluten Insensitivity? Party City Stumbles with Offensive Pre-Super Bowl Ad
    Celiac.com 01/26/2018 - Party retailer Party City finds itself in hot water over a recent commercial that implies that people who eat gluten free are "gross." The ad, which was part of a pre-Super Bowl effort to tout deals at the discount party store, has offended customers and non-customers alike.
    The commercial depicts the host of a Super Bowl party chatting with a guest. When the guest asks about a sad-looking plate of gluten-free snacks, the host replies: "Those are some gluten-free options."
    The guest asks: "Do we even know people that are like that?"
    To which the host replies: "Tina."
    The the guest delivers the big, supposedly funny punchline: "Oh, gross, yeah."
    Obviously, there's more than just a little bit wrong with this ad, which does not clarify whether "gross...


    Jefferson Adams
    Agency and Party City Apologize for 'Gross' Gluten-Free pre-Super Bowl Ad
    Celiac.com 02/20/2018 - Party City has pulled a controversial advertising spot that provoked outrage in gluten-free community by tagging gluten-free dieters as 'gross.'
    Moreover, both Party City, and the advertising firm behind the pre-Super bowl ad, Hill Holliday, have issued public apologies in an effort to mitigate the outrage caused by its obviously insensitive ad.
    The ad starred two women attending a Super Bowl party and standing in front of an "inflatable snack stadium."
    When one of the women points out the gluten-free options, the other asks "Do we even know people that are like that?"
    The first woman answers: "Tina."
    To which, the second woman says: "Oh, gross, yeah."
    Perhaps unsurprisingly, furious viewers wasted no time in launching the Twitter hashtag #IAmTina...


    Kelly Carter
    My Daughter's Birthday and the Celiac Dilemma
    Celiac.com 07/03/2020 - My daughter's birthday is today and she is awesome!
    Normally, we go out to dinner to the restaurant of her choice. However, her favorite restaurant is one that has ZERO gluten free options. It is an Italian restaurant and we all know that I avoid Italian restaurants and pizza joints like the plague. This causes me a great deal of concern because she is young and without any food restrictions. Is it fair of me to deny her favorite restaurant because I cannot eat there? Should I make her think of others when she is trying to have her family birthday party? Is it ever okay to be selfish? These are all the big questions that I think about when dealing with this disease and my family.
    This issue only comes up with my children. My husband can go to all of...


    Jefferson Adams
    Dad Booted from Kid's Gluten-Free Pizza Party for Feeding Cereal to His Toddler
    Celiac.com 11/03/2023 - The removal of a dad from a gluten-free pizza party after bringing cereal snacks for his toddler has sparked a debate about proper etiquette for a gluten-free birthday party.
    Feeding cereal to his toddler at a child's gluten-free pizza party led to a dad's removal from the event, and ignited a debate about proper party etiquette and dietary restrictions. This incident occurred during the birthday party of the man's godson, Tim, who has a severe food allergy that can result in hospitalization. The party invitation prominently stated "GLUTEN FREE PARTY," emphasizing the importance of a gluten-free environment.
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