Protein-maker Wrongly Uses Gluten-Free Claim on Products Made with Wheat Says Lawsuit

Celiac.com 08/30/2022 - A nutraceutical manufacturer is using deceptive "gluten-free" marketing claims on products made with wheat ingredients, according to lawsuit.

Nutraceutical maker Ambrosia Nutraceuticals is using deceptive "gluten-free" marketing claims for the company's "Planta" protein product, which contains wheat, according to a class action lawsuit filed in California federal court on July 18 by one J. Ryan Gustafson of Good Gustafson Aumais filed the case in California federal court on July 18 on behalf of plaintiff Evan Musa. 

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The suit says the ingredients list for the Planta protein product contains wheat flour, and the product contains gluten, despite promises to the contrary.

"Now, instead of informing the public that it had previously deceived consumers by including a dangerous allergen, Defendant literally covers up the Gluten-Free claim with a removable sticker without alerting retailers, consumers or regulators to its deception," the lawsuit says.

"Even worse, while the label is 'covered up,' Defendant continues to market the products as gluten-free despite being alerted by numerous consumers that they've been harmed."

The filing charges that the company is trying to wrongly benefit from consumer willingness to pay more for gluten-free products.

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