Celiac.com 12/28/2016 - Quaker Oats UK has launched several gluten-free oat products, including a free-from variant and a yogurt-based breakfast pouch range. Available since late September, the new gluten-free offering comes in a 510g can of Traditional Rolled Oats, and a 350g box of 10 Oat So Simple packets.
"Leading a gluten-free lifestyle is important and necessary for some people, and so Quaker has created options to meet consumer demand," says PepsiCo's Jeremy Gibson, marketing director, nutrition.
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The launch follows the introduction earlier this month of Oat & Fruit Breakfast, an on-the-go pouch line made with fruit purée and natural yogurt that comes in three flavors: Red Fruits, Apple & Cinnamon, and Blueberry.
The products will be sold exclusively at UK's Tesco stores, and will be promoted with an aggressive social media campaign and in-store marketing.
Calling Oat & Fruit Breakfast "unique to the market" Duncan McKay, PepsiCo's senior marketing manager for grains UK, expressed excitement over the new product range, which come "as demand for convenient breakfast options is at a peak."
Stay tuned for more information on gluten-free products from Quaker, and other manufacturers.
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