Would You Buy a Gluten-Free House?

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By Jefferson Adams

June 21, 2018
By Jefferson Adams • June 21, 2018

Would You Buy a Gluten-Free House?

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Reviewed and edited by a celiac disease expert.

A Phoenix realtor Mike D’Elena is advertising a house as 'gluten-free' in a bid to catch the eye of a buyer hungry to avoid gluten, or, at least one with a sense of humor.

Caption: Image: CC--Reza Etemad

Celiac.com 06/21/2018 - Would you buy a house advertised as ‘gluten-free’? Yes, there really is such a house for sale.

It seems a Phoenix realtor Mike D’Elena is hoping that his trendy claim will catch the eye of a buyer hungry to avoid gluten, or, at least one with a sense of humor. D’Elena said he crafted the ads as a way to “be funny and to draw attention.” The idea, D’Elena said, is to “make it memorable.”

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Though D’Elena’s marketing seeks to capitalizes on the gluten-free trend, he knows Celiac disease is a serious health issue for some people. “[W]e’re not here to offend anybody….this is just something we're just trying to do to draw attention and do what's best for our clients," he said.

Still, the signs seem to be working. D'elena had fielded six offers within a few days of listing the west Phoenix home.

"Buying can sometimes be the most stressful thing you do in your entire life so why not have some fun with it," he said.

What do you think? Clever? Funny?

Read more at Arizonafamily.com.
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Guest Bebe

Posted June 26, 2018

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Yes, if it could be certified gluten-free.

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Guest ggk

Posted June 26, 2018

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Is the house actually gluten-free? Like...no gluten has been in the kitchen? That'd be a perk if I were shopping for a home in AZ.

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About Me

Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University. His articles, essays, poems, stories and book reviews have appeared in numerous magazines, journals, and websites, including North American Project, Antioch Review, Caliban, Mississippi Review, Slate, and more. He is the author of more than 2,500 articles on celiac disease. His university coursework includes studies in science, scientific methodology, biology, anatomy, physiology, medicine, logic, and advanced research. He previously devised health and medical content for Colgate, Dove, Pfizer, Sharecare, Walgreens, and more. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of numerous books, including "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

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